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If your brand is visible it gains consideration. Your brand will show commitment. Brand equity gives reason to book through you and creates a positive attitude. .

All games have rules. If you dont abide by the principles you're not going to win. Whether there are two players, or even 20 players you need to abide by the rules of the game. This is just like your control business. Think of systems the same.

You have to abide by the systems you have in your work area. I am a disciplinarian for having systems in place. You need to have a process that's used as a delivery mechanism for providing the support. Familiarise yourself with a good business system and stick with it. .

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When playing a game, you must be on top of your own game to continue winning. Just because you win once, doesnt mean you will stay on the top. You need to continue to work in your game moves. Think what you are recommending to your clients. Consider in the merchandise you're using.

When the customers see you love your work, it is going to win you extra points. This applies to both office employees and technicians. When employing additional staff just bear in mind that everyone has their own unique personality and a way of dealing with customers. Special care is required by some customers. Train your staff how to handle the clients that are special.

I would rather say exclusive client instead of a client that is difficult. I'll be honest in saying 99% of our difficult clients have turned into our best customers because we applied special care. The majority of the time they're only difficult because there has been a communication problem or else they dont understand that the treatment.

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A challenging customer can be avoided with a good system in place. .

Thinking beyond the sport is more than only a business clich. Laguna Pest Control has managed to build a brand equity due to thinking away from the game. Know your sport. Know the principles and know how to play with it. Bear in mind each game is different, each game needs to be played differently and has a different set of principles.

Laguna Pest Control has made moves in the game to win in Noosa. Our players are different to gamers learn the facts here now in Sydney. Our rules and the way we play with the game might not apply to someone starting up a pest control business in Melbourne. Let me give you an example:.

Noosa is built on tourism. For us to win the match I needed to aim the tourism industry. I learnt it, breathed it and became a part of it. I joined Tourism Noosa, Noosaville Business Association, BNI, Noosa Business Connect, the list goes on. I attend every tourism networking event on click to investigate a weekly and monthly basis.

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I take resort managers out to get a drink. I must know them on a personal level and eventually become their friends. For us to win the match in Noosa we had to understand the local community. This is really where our marketing machine comes back into play. Laguna Pest Control host events for the Tourism Industry, we've got ant and bee mascots for paradesour vehicles stand out from the crowd and our work shirts talk for themselves.

There will always be another pest control business that can come along and at times even do something better than you. Bear in mind, dont think about this as a threat but much more as a challenge. Another game. Competition is excellent. Competitors give you the chance to boost your business. They are doing you a favour.

Enjoy it and keep loving what you're doing. It is important to keep in mind your opponents are not your enemies. Help each other out. You need one another to continue improving the industry. We are all in this game for exactly the exact same reason. If youre good at everything you do, passionate about your job and also have a few tactical game motions, you're on a winning streak! .

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To get a no pressure quote and free information please call us, fill out the Make an Enquiry form or contact your local Termitrust Service Centre.

Termitrust may not be the biggest and we're not the slightest, but we are totally committed to being a pest control company you can trust.

We're proud that tens of thousands of Australian homeowners rely on Termitrust for their termite and pest control weblink needs.  Many of our new clients come from word of mouth.