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If your brand is visible it gains consideration. Your brand will reveal commitment. Brand equity provides reason to book and produces a positive mindset. .

All games have rules. If you dont stick by the rules you are not going to win. Whether there are two players, or even 20 players you need to abide by the rules of this sport. This is just like your control business. Think of systems the same.

You must abide by the systems you need in your work place. I'm a disciplinarian for having systems in place. You need to have a procedure that's used as a delivery mechanism for providing the support to your clients. Familiarise yourself with a fantastic business system and stick with it. .

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When playing a match, you have to be on top of your own match to continue winning. Just because you win once, doesnt mean you will stay on top. You need to continue to be effective in your game moves. Think what you're recommending to your clients. Believe in the products you are using.

If the clients see you love your work, it will win you points. This applies to both the office employees and technicians. When employing extra staff just bear in mind that everyone has their own unique personality and also a way of dealing with customers. Particular care is required by some clients. Train your employees how to handle the special customers.

I would prefer to say client instead of a customer. I'll be honest in saying 99% of our difficult clients have turned into our best customers because we applied special care. The majority of the time they're only difficult since there has been a communication problem or else they dont understand that the treatment.

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A challenging customer can be avoided with a good system in place. .

Thinking beyond the game is more than only a business clich. Laguna Pest Control has managed to build a solid brand equity because of thinking outside the game. Know your game. Know the principles and know how to play with it. Bear in mind each game is different, each game needs to be played differently and has a different set of rules.

Laguna Pest Control has that site made moves in the game to win in Noosa. Our players are different to players in Sydney. Our rules and the way we play the game might not apply to someone starting up a pest control business in Melbourne. Let me give you an example:.

Noosa is built on tourism. For us to win the match I needed to aim the tourism industry. I learnt it, breathed it and became part of it. I joined Tourism Noosa, Noosaville Business Association, BNI, Noosa Business Connect, the list goes on. I attend each tourism networking event on a weekly and monthly basis.

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I take resort managers out for a drink. I got to know them on a personal level and became their friends. For us to win the game in Noosa we needed to understand the local community. This is really where our marketing machine comes back into play. Laguna Pest Control host events for the Tourism Industry, we've got ant and bee mascots for xmas parades, our automobiles stand out in the audience and our work shirts talk for themselves.

There will be another pest control business that will come along and at times even do something greater than you. Bear in mind, dont think of this as a threat but more as a challenge. Another match. Competition is excellent. Competitors give you the chance to boost your business. They are doing you a favor.

Enjoy it and maintain loving what you do. It is important to keep in mind your competitors are not your click resources enemies. Help each other out. You need one another to continue improving the industry. We are all in this game for exactly the exact same reason. If youre great at what you do, passionate in your job and have a few strategic game motions, you're on a winning streak! .

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To get a no stress quote and free information please call us, complete the Make an Enquiry form or contact your local Termitrust Service see this here Centre.

Termitrust might not be the biggest and we are not the slightest, but we are totally committed to being a pest control company that you can trust.

We are proud that tens of thousands of Australian homeowners rely on Termitrust due to their termite and pest control needs.  Many of our new customers come from word of mouth.